What's in a Logo? A Lot, Actually!

What. A. Week! 

Ever since Wednesday morning, when I hit the 'send' button to announce my new health coaching business, I feel like it's been a blur! I have been absolutely overwhelmed (in the good way!) from all the love and support.

Thank you, from the bottom of my heart. I am so excited about this new adventure! 

There's also someone else I want to thank, she's one of my oldest, and best friends: Kristen Nervo. When I was starting to get things going for my business, I gave Kristen a call, to see if she would design my logo. And did. she. ever.

I'm in love with it. It fully encompasses my health coaching (hell, my LIFE) philosophy... and so I wanted to take a minute to share it with you!

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Let's break it down.

The wheel: the wheel is the base, because a life in motion is a life well-lived. Our bodies were made to move. It doesn't matter how we move, we can walk, run, crawl, bike, jump, down dog, swim, dance, box... what does matter is that we find movement that we enjoy, movement that we crave, movement that empowers us and makes us feel alive.

The avocado: the avocado stands for fueling our bodies with nutrient dense food that tastes delicious and shows our bodies serious love. These foods energize us, make us feel good, and fuel us for a long, incredible life.

The donut: the (super adorable) donut is absolutely crucial in my logo! Because my philosophy of health is based in intuitive eating, where we listen to our bodies, eat and enjoy food that both fuels and satisfies us.... guilt free! I believe there is a time and a place for all food, that there is no such thing as a "cheat meal" because eating is not a game to be won or manipulated. I believe in breaking FREE of restrictive diets that keep us stuck. So, yeah... pass me the donut! 

The lotus flower: the lotus flower holds a special place in my heart. Lotus flowers grow in mud/muck. So the meaning of the lotus flower is that even in the mud, beauty grows and blossoms. When I think about my health and wellness journey, I was stuck in the mud for years, tormenting myself over achieving some impossible Hollywood unrealistic body. I was trapped. I was so far from healthy. But it has been in overcoming this, that I have found my voice, and my purpose... and that is a beautiful thing. The lotus, being a symbol often used in the yoga world, also adds in the element of mind-body connection: health of the whole person, not just the physical. 

So what's in a logo? Hmmm.... quite a bit =)

Thanks Kristen!

And thank you all for being a part of my community! I'm excited to share weekly recipes, yoga sequences, health/wellness insight/inspiration/ideas and action steps =) This is just the beginning.